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How Long Does the Average Visitor Stay on a Website?

4 Apr. 2014 Posted by Denis Greene in Quick Stats

In Quick Stats, Church Development takes a statistic and applies it to the current church world. Today’s blog covers how long the average visitor spends on a website and how much of it they read.

After detouring to chat about how the church should talk about the “Noah” movie, I’m back to this series on the value of your church website. I’ve already covered a lot of website theory (see here and here), but with smartphone and social media usage increasing all the time, people got curious as to how long the average person spends on a website before they leave.

The answer?

10-20 seconds.

Yup, that’s it. With the increased time the average person spends checking their smartphone/social media pages (more on that another time), the amount of time taking in content on a single webpage is still teeny.

We’re reading less, too. The same Nielson Norman Group study found that the average visitor only takes in a quarter of the text they read. This is why fewer words and more images have become so important for your church homepage.  

So go to your church website and time yourself. If you were new and only had 10 seconds to scan the screen, what would you take in and why would you come to your church?

This is why messaging is so important. I’ll have insight from a web designer next time on how to make the most of those seconds. 

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Denis Greene is the Founder and President of Church Development.  He is the author of The Stewardship SystemStewardship-Based Capital Campaigns, and How To Ask For Donations as well as numerous articles on stewardship. Denis has helped over 200 churches across the USA raise more than $200,000,000. 

A complete list of Church Development’s services (including capital campaign management and consultation, feasibility studies, and year-round stewardship ministry programming) is available here.