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30 Jul. 2014 Posted by Denis Greene in Stewardship

Church Internet Presence Mega-Post

Whenever I wrap up a larger series, I like to gather up every post I've written on the topic and put them in one place. Considering I've spent most of this year writing about how to improve your church's online presence -- through your website, optimizing online giving, email communications, social media, and mobile offerings -- this is the post to round them up:

11 Jul. 2014 Posted by Denis Greene in Quick Stats

Take a Guess: How Often Does the Average Person Check His Or Her Smartphone?

Church Development closes its series on churches’ web presence by covering how many times people check their smartphones in a day.

Since the start of March of this year, I’ve covered the changing landscape of church communication—namely the shift online with optimizing your church website/giving page, email blasts, mobile design, church apps, social media, giving via QR codes and text messaging, etc. In wrapping up this series, I want to close with a statistic that will help you grasp just how much the church should reach out to the smartphone generation:

25 Jun. 2014 Posted by Denis Greene in Generosity

Church Giving Via QR Codes and Texting

Church Development covers how mobile giving is expanding by donating via text or QR code.

Over the last set of blogs, I’ve covered the importance of mobile giving, but spectrum is broadening beyond simply visiting a mobile-optimized giving page on your church’s website:

QR Codes

Sure, it looks like a poorly-designed maze, but QR codes (or quick response codes) are everywhere these days. Even an Average Joe can use a QR code generator to link to just about anything.

For churches utilizing QR codes, usage falls into two main camps:

20 Jun. 2014 Posted by Denis Greene in Stewardship

The Importance of Personalization to Online Giving

As more people choose to give online to churches, Church Development shares the importance of a personal connection with your potential givers.

In wrapping up this series on the Chronicle of Philanthropy’s study on why most charities fail when it comes to online giving (and what this means to the church), I’m going to share a couple of minor closing points to engage your givers.

To recap, the major points we’ve covered are as follows:

While both of these points are important, they do nothing to connect with each giver as individuals. Let’s pick that up here:    

18 Jun. 2014 Posted by Denis Greene in Generosity

The Importance of Optimizing Mobile Giving

As more people choose to give online, Church Development covers the importance of optimizing your church website for viewing on a cellphone or tablet.

Last week, I covered the importance of minimizing the number of clicks to get to the online giving page on your church website.

Now that this key point is established, we can cover some of the other tips shared in the Chronicle of Philanthropy study as to why so many charities (and though they aren’t covered, churches) have failed to make the transition to online giving. Currently, online donors represent less than 10% of all charitable giving. However, the study noted that charities that were rated as giving users the best “online-giving experience” raised 25% more than their competitors.

So what’s the best online giving experience?

Okay, okay, that’s a big, nebulous phrase, one that can mean many things, but there were some commonalities. Today’s blog will cover the big one:

10 Jun. 2014 Posted by Denis Greene in Generosity

One of the Biggest Keys to Online Giving

Church Development shares a key factor to helping people give online through your church website.

Last time I shared a study from the Chronicle of Philanthropy on how many charities have failed to make the transition with online givers. In studying the top 400 charities, they discovered that nearly two-thirds (65%) required visitors to click through 3+ pages to reach a donation link.

There’s a valuable lesson here:

5 Jun. 2014 Posted by Denis Greene in Quick Stats

Quick Stats: Most Charities Fail At Raising Money Online

In quick stats, Church Development takes a set of statistics and applies it to the current state of church giving. Today’s blog covers a study from the Chronicle of Philanthropy on how 151 charities are performing with online giving.

Technology is rapidly changing. As a result, how people are giving is also changing. Generations are shifting from placing a check in the collection plate to donating online, but even outside of the church, many charities aren’t transitioning well, and I believe that churches can learn from this.

In studying 151 charities, the Chronicle of Philanthropy found that:

3 Jun. 2014 Posted by Denis Greene in Misc

Common Mistakes in Church Websites #3: Things to Avoid

Church Development covers a few more common mistakes to avoid when designing your church website (or things to fix if your site is already live).

While I’ve already covered a couple of rounds of what to do and not to do on your church website—starting with some general tips, then following up with insight from a webpage designer—I decided to come back for a round three with a few more minor things to avoid:

1. Having an Unexplained Log In Box

27 May. 2014 Posted by Denis Greene in Misc

Visual Guide: How to Communicate with a Church Email

Church Development breaks down what’s working in a weekly church email blast.

A little while back, I shared four trips to improving your church email communications. As this is the kind of thing that is easier to understand with visuals, I wanted to work through a church email blast that successfully implements a lot of what we covered before. Let’s look at some screenshots of the weekly email blast from the Littleton Vineyard. Don't worry if you can't read the text; I'll cover the basics of what they're doing:

 

9 May. 2014 Posted by Denis Greene in Misc

Four Tips to Improve Your Church Email Communications

Church Development shares a few tips as to how to clearly communicate your church’s weekly events through an email blast.

Last time, we covered how long people spend on the internet in a given week. While we noted that most people don’t spend their time on everything (and that different generations respond better to different sites and online communications), one thing was fairly set: On average, adults spend 8 hours a week on email.

In continuing our basic premise of communicating where people are already, it makes sense to look at your church email newsletter, since some of those 8 hours should be spent thinking about your church.

Here are four tips for your church email newsletter:

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