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How to Ask for a Large Donation

10/25/18 12:58 PM / by Denis Greene, CFRE

At some point, every pastor has to learn how to ask for a large donation. It's difficult to approach a member to ask for money. We make this intimidating experience easier with some tips. Learn how to deliver your pitch without offending your friends or getting kicked in the shins!

Tips on Asking for a Donation

How to Ask for Donations

 

Additional thoughts:

  1. Pray for humility: the person who is mindful that his or her work, success, and failure is for God's glory, and not his/her own pride, is fearless!
  2. Ask for large gifts in person. It’s much more difficult for the donor to say "No" to you face to face. Ask for an appointment. If you get an appointment, you’re 90% of the way there, because the member anticipates why you’re coming.How to Ask for a Large Donation
  3. Do the travelling. Always go to their office or home – don’t let them come to you. And go when the donor wants. Don’t not go because it’s inconvenient.
  4. Who should make the ask? Sometimes, rather than the pastor, it’s more effective to enlist an ally. When a social or professional peer asks a well-qualified peer to join him/her for a specific sum of money, that’s the magic of fund-raising. It’s very hard to turn away a friend or a colleague who’s a true believer and has already given to the cause.
  5. Thicken your skin. Don’t be afraid of a "No". "No"s build character. Those members who say "No" might not even mean it. They may mean "later", they might mean "maybe, I’ll give it some more thought", they might mean "have someone else ask me", they might mean "you asked for too little (or too much)". Try your best to analyze those rejections and learn from them.
  6. Make your move. Don’t wait too long, thinking, ‘Oh, the relationship needs time to mature.’ It’s more important to make a compelling case early than a perfect case too late.

 For more tips on how to make a solicitation via a letter. Check out our downloadable guide on writing an appeal letter.

Topics: Stewardship Ministry, Annual Campaign, Capital Campaigns

Denis Greene, CFRE

Written by Denis Greene, CFRE

Greene began working in the nonprofit development field in 1981. He founded Church Development in 1992 after a near-death experience motivated him to integrate his faith, education and skills in work that served the church and the virtue of stewardship. He has helped over 200 churches across the USA raise more than $200,000,000. He is the author of The Stewardship System, Stewardship-Based Capital Campaigns, and How To Ask For Donations as well as numerous articles on stewardship.

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