Know Your Church

A pre-campaign feasibility study offers church leaders a deep understanding of church members and helps facilitate successful capital campaigns. In addition to measuring the likely levels of financial commitments, a properly conducted feasibility study discovers the congregation’s level of support for the church and its ministries, the pastoral and volunteer leadership, and the proposed fundraising effort.
 
Churches often assume they already understand their members’ willingness to support a capital campaign. In an effort to curtail costs, a church might forego conducting a feasibility study. This decision limits the church’s ability to set a realistic goal, capture valuable opinions and desires of church members, and include members in the planning and executing of a capital campaign.

 

Benefits of a Feasibility Study

  • Informs and Educates Church Members
  • Captures the Input of Key Church Leaders through Personal Contact
  • Involves All Members of the Congregation
  • Captures Key Issues Important to Church Members
  • Analyzes Internal Giving Trends
  • Researches the Demographics of the Area Served by the Church
  • Identifies Potential Campaign Volunteers
  • Evaluates the Potential to Reach a Specific Goal

Informs and Educates Church Members

A feasibility study communicates the church’s initial vision and rationale for a capital campaign. Through their participation in the assessment, members’ knowledge and understanding of the church’s vision expands. The interactive approach of Church Development’s feasibility study helps members begin the process of building a stronger commitment to the church.

 

Captures the Input of Key Church Leaders through Personal Contact

A successful capital campaign depends on good leadership. Your current church leaders will become the principal advocates of your capital campaign. As such, Church Development arranges personal interviews to capture the thoughts and opinions of these important leaders prior to the campaign.

 

Involves All Members of the Congregation

A feasibility study illustrates to church members that their input matters. It invites them to help craft the church’s vision and plans. Through a written or online survey, all church members can participate in a Church Development feasibility study.

 

Captures Key Issues Important to Church Members

How to successfully plan and execute a capital campaign depends largely on the attitudes of the church’s members. A feasibility study captures their opinions, hopes, and frustrations. It is a useful tool for gauging levels of satisfaction and support. This information is used to plan a campaign that addresses the needs of the congregation.

 

Analyzes Internal Giving Trends

No church should embark on a capital campaign without first understanding its own giving history and potential. Church Development carefully analyzes trends in the church’s contributions, membership, and general growth.

 

Researches the Demographics of the Area Served by the Church

To better understand the church’s geographic environment, the likely home of many church members, Church Development includes a breakdown of the area’s socio-economic statistics.

 

Identifies Potential Campaign Volunteers

An important part of the feasibility study explores the willingness of members to serve on campaign committees. The responses provide a means to identify committee chair persons and members.

 

Evaluates the Potential to Reach a Specific Goal

The feasibility study gauges the overall support and likely level of financial commitment to a capital campaign. In rare cases, the study may predict that members will not support a campaign without additional church visioning, planning, and communication efforts.

 

Full Feasibility Study

With this service, we support your project by:

  • Researching and analyzing the church’s financial history and financial capacity.
  • Writing a case statement summarizing the history of the church, capital needs and plans and urgency for a capital campaign.
  • Investigating the demographics and growth patterns of the geographic area that the church serves.
  • Developing a comprehensive written/online survey for all church members.
  • Initiating a volunteer recruitment process via the survey.
  • Conducting thirty interviews with church leaders.
  • Helping plan distribution of the church-wide survey.
  • Compiling and analyzes all data collected.
  • Preparing a report that includes all findings, detailed recommendations along with a financial forecast and raw data.
  • Producing copies of the report for the church’s governing body.
  • Presenting the report to the governing body of the church.
  • Creating a print ready newsletter for distribution to members with the study results.
This service is highly recommended prior to a capital campaign. For more information visit our pricing page.

Basic Feasibility Study

With this service, we support your project by:

  • Writing a case statement summarizing the history of the church, capital needs and plans and urgency for a capital campaign.
  • Developing a basic (10 questions) online feasibility survey for all church members
  • Initiates a volunteer recruitment process via the online survey.
  • Conducting 8 interviews with church leaders.
  • Prepares a report summarizing all findings with recommendations, financial forecast and raw data.
  • Presents report to the governing body of the church.

This service is included with coaching level capital campaign service only. You may opt instead to do a full feasibility study with a coaching campaign. This basic level is not available as a stand-alone service. For more information visit our pricing page.

Explore Capital Campaigns